Going Loco for Logos

You have just opened your business and are about to place your first ad in the newspaper or Yellow Pages. The rep requests you if you have a logo. Gulp. A logo? You panic and realize you have to have one and fast. After all, every business has a logo and look how successful they have become. Check out Coke, Microsoft, Honda, Wal-Mart, and the list goes on and on. So you grab the local directory and pick a graphic designer or ad agency and get moving. Thousands of dollars later, you present the new logo to your ad rep and are well on your way to success, fame and fortune. After all, now you have a logo.

Let's back up. Take a look at the process where a business is born and think about the timeline. When Bill Gates began tooling with operating systems for Microsoft, did he start by designing a logo? If you look at the first Coca-Cola logos, you would not even recognize them today. Other companies simply returned to their initials such as RCA, IBM, or UPS in a slightly distinct typeface. You see, their focus was actually on the business, rather than the public's perception. Later, they would hire advertising agencies to do the promotion and, if warranted, promote their logo.

Can a logo build a brand and make the company more money? Of course it can. Branding is a huge business in itself. It's been proven in surveys that people remember certain logos better than past Presidents or world capitals. But these international symbols took time to be established and the company became successful on its on merits first. They built a following and customer base before marketing the logo as their representative. If Nike had begun with their stylized 'V' followed by their slogan, 'Just Do It,' how would anyone know what they were selling?

I have been an advertising consultant to thousands of businesses and designed hundreds of logos. I've never seen an awful business made better with an award-winning logo. Conversely, I've seen many successful businesses that thrived for decades without any logo at all. Most of them used their name in a variety of type styles that were easily read and, instead, communicated the nature of the company. "Fred's Fine Custom Homes," or "XYZ Creative Web Design," still gets the message across.

It all depends on your market and purpose. If you are a small, local business, with customers located within your city, having a logo probably serves no real purpose, other than giving you a unique identity. If you do a lot of mixed-media advertising, such as TV, radio, and news, the logo can help tie your promotions together and create a branding awareness. For example, if a business called, "Party Heaven," uses a red balloon with angel wings on it's signage, it's smart to carry that logo through all it's advertising. Also, a company with a national scope that has multiple locations or a country-wide franchise, needs to have a consistent theme that's aided by a well-conceived logo and color scheme.

But the local plumber or air conditioner repair service mostly often does not require a cute or complicated logo, to satisfify their customers. They can simply market and offer good service to build their client base. Especially when there are hundreds of plumbers, all using a wrench or pipe as a logo in the Yellow Pages. There obviously must have been a run on clip art that day. I knew one that actually used a toilet with something dark floating in the bowl in their ads. Ergo, a lousy logo can actually hurt a business's image.

So, to summarize, a logo is something that derives a well-implemented business plan. It can enhance and establish the company's image. But it should not be relied upon for attracting customers or making up for a weak product or service. After all, when all is said and done, it's still a miniature piece of artwork. You can look at one of my creations by going to thenurseschoice.com and check out their logo. It's the lamp of knowledge and well known to most nurses. In the meantime, consider your business and what a logo can do for you. And if you're a plumber, pipe down.

Australian Outback Vacations In Nullarbor

If you want to experience the ultimate in road trips, look no further than the Nullarbor Plain. Nullarbor is derived from two Latin words meaning "no trees" and this is a very accurate description of the area. Although arid and barren, there is not only incredible beauty in this land, but also lots to see. Covering 77,000 square miles, Nullabor is one of the largest semi arid Karst deserts in the world. The gateway to the desert is the Nullarbor Roadhouse, a motel and service station located next to the historic Nullarbor Homestead. North of here are the Murrawijinie Caves which can be toured with National Parks officers. The desert is home to a large network of caves which are dramatically cut into the rocks, and are often multiple kilometers wide.

East of the roadhouse is the Head of Bight, a popular whale watching spot. Here southern right whales can be viewed from May to the end of October as they congregate in groups of up to one hundred individuals. Boardwalks take visitors to lookouts where they can see the whales and also enjoy the breathtaking view of the cliffs that drop from the Nullabor Plain into the ocean below. Another area that should be a stop on all itineraries is the Nullarbor Bunda Cliffs, a series of lookouts that stretch for over two hundred kilometers.

Along the way, try a stop in Iron Knob, and trace the town's importance in the steel industry at the Mining Museum. More than just a place to stop for services, Nundroo offers excellent fishing, surfing, and local history. If you are interested in Aboriginal culture, stop at the Ceduna Aboriginal Arts and Culture Center, where you'll find authentic art and gifts, and the Language Center that is working to preserve the many varied Aboriginal languages.

Six Types of Training and Development Techniques

1.On-the-job Training and Lectures

The two most frequently used kinds of training are on-the-job training and lectures, although little research exists as to the effectiveness of either. It is usually impossible to teach someone everything she needs to know at a location away from the workplace. Thus on-the-job training often supplements other kinds of training, e.g., classroom or off-site training; but on-the-job training is frequently the only form of training. It is usually informal, which means, unfortunately, that the trainer does not concentrate on the training as much as she should, and the trainer may not have a well-articulated picture of what the novice needs to learn.

On-the-job training is not successful when used to avoid developing a training program, though it can be an effective part of a well-coordinated training program.

Lectures are used because of their low cost and their capacity to reach many people. Lectures, which use one-way communication as opposed to interactive learning techniques, are much criticized as a training device.

2. Programmed Instruction (PI)

These devices systematically present information to the learner and elicit a response; they use reinforcement principles to promote appropriate responses. When PI was originally developed in the 1950s, it was thought to be useful only for basic subjects. Today the method is used for skills as diverse as air traffic control, blueprint reading, and the analysis of tax returns.

3. Computer-Assisted Instruction (CAI)

With CAI, students can learn at their own pace, as with PI. Because the student interacts with the computer, it is believed by many to be a more dynamic learning device. Educational alternatives can be quickly selected to suit the student’s capabilities, and performance can be monitored continuously. As instruction proceeds, data are gathered for monitoring and improving performance.

4. Audiovisual Techniques

Both television and film extend the range of skills that can be taught and the way information may be presented. Many systems have electronic blackboards and slide projection equipment. The use of techniques that combine audiovisual systems such as closed circuit television and telephones has spawned a new term for this type of training, teletraining. The feature on ” Sesame Street ” illustrates the design and evaluation of one of television’s favorite children’s program as a training device.

5. Simulations

Training simulations replicate the essential characteristics of the real world that are necessary to produce both learning and the transfer of new knowledge and skills to application settings. Both machine and other forms of simulators exist. Machine simulators often have substantial degrees of. physical fidelity; that is, they represent the real world’s operational equipment. The main purpose of simulation, however, is to produce psychological fidelity, that is, to reproduce in the training those processes that will be required on the job. We simulate for a number of reasons, including to control the training environment, for safety, to introduce feedback and other learning principles, and to reduce cost.

6. Business games

They are the direct progeny of war games that have been used to train officers in combat techniques for hundreds of years. Almost all early business games were designed to teach basic business skills, but more recent games also include interpersonal skills. Monopoly might be considered the quintessential business game for young capitalists. It is probably the first place youngsters learned the words mortgage, taxes, and go to jail.

Affiliate Business – The Business Opportunities for Affiliates

Internet advertising is shooting up to capture the attention of both the entrepreneurs as well as established media houses in the world. With Internet crowned as the runner-up in the media consumption, the industry is looking forward to witness something big.

One of the offshots of Internet marketing is the affiliate marketing. Over a decade and half has passed since it made its beginning. It is still to receive the honor of a full-fledged industry as the industry standards and regulation have not been formally endorsed.

Affiliate marketing can be described as marketing done by website publishers or owners, which do not bear any other business relation with the advertisers. Therefore, in affiliate business , a website publisher provides marketing services to an advertiser, by utilizing his (affiliate's) own resources. Website is just one resource and there can be more, like portal, blog, e-mails, e-content, etc.

Affiliate marketing is often successful and employs many of the modern web tools and techniques. The trends keep on changing as affiliates tend to experiment with their marketing strategies and plans. One reason for its success and immunity potential to top over other marketing methods is that it can be devised for pay per performance model. Such models have been developed and they do work. Any business firm or merchant interested in the promotion of his brands and services is provided to pay for the results. These results are the conversions that get reflected back as returns.

Affiliate marketing industry still has a long way to go. It is in its initial phases and mostly self regulated. There is not any central authority or body representing the industry. The norms and standards have also not been formalized. However, the very practice observes a lot of common exercises, strategies, use of tools and techniques.

Affiliate business [http://www.rupizaffiliates.com/] is further nibbling at the service industry. It has already been accepted as a profession by thousands of the people all over the world. The low cost infrastructure and small capital is splintering the Information Technology service industry to form one more entity. Only time can say as how big a bite it will have.